Brief No. 012409
Rough budget
First callWithin one day
Start this project →Independent brand and product studio
(Est. 2014) Amsterdam · New York
Briefs pulled 12,408
Leverage®
Brief-o-matic
Identity
Website
App
Rebrand
Campaign
Packaging
System
Film
Naming
★
Fintech
Coffee
Climate
Museum
Sneakers
Hotel
AI tool
Bakery
Nonprofit
★
4 weeks
6 weeks
8 weeks
10 weeks
12 weeks
Spring
Q1
Summer
ASAP
★
WhatForWhen
Insert an idea
Pull me
Brief-o-matic
Identity
Website
App
Rebrand
Campaign
Packaging
System
Film
Naming
★
Fintech
Coffee
Climate
Museum
Sneakers
Hotel
AI tool
Bakery
Nonprofit
★
4 weeks
6 weeks
8 weeks
10 weeks
12 weeks
Spring
Q1
Summer
ASAP
★
WhatForWhen
Insert an idea
Brief No. 012409
Rough budget
First callWithin one day
Start this project →Pull me
Pull the lever.
We’ll write the brief.
Leverage is a brand and product studio of fourteen people, with 212 launches since 2014. Not sure what you need? Pull the lever and we’ll send the brief back within a day.
+80
4.9 ★★★★★
86 founders on Clutch
Morrow
NORTHLINE
oddbird
s o n a
Halden
Kiln & Co
PARCEL
Brightwater
Orbit Labs
Fieldnote
01
The studio
Independent since 2014
Leverage is an independent studio of fourteen 
designers, engineers and writers. We make brands people keep, products people use and launches people talk about.
Leverage is an independent studio of fourteen designers, engineers and writers. We make brands people keep, products people use and launches people talk about.
Leverage is an independent studio of fourteen designers, engineers and writers. We make brands people keep, products people use and launches people talk about.
212
Launches since 2014
38
Awards, and one very shiny pencil
94%
Clients who come back for more
2
Studios, one in each time zone that matters to you
Brand
Product
Marketing
Motion
Naming
Brand
Product
Marketing
Motion
Naming
Brand
Product
Marketing
Motion
Naming
02
Services
Brand · Product · Marketing
Three ways in.
Bet on one, or all three.
Most clients start with one chip and end up stacking all three. Spin one to see what is inside.
Brand
01
Names, identities and the rules that keep them alive long after we leave.
Strategy and naming
+
Identity and logo
+
Brand guidelines
+
Packaging
+
From €18k
4 to 8 weeks
Product
02
Websites and apps that feel as good as they look, built to grow with you.
Websites
+
iOS and Android apps
+
Design systems
+
Prototypes and testing
+
From €30k
6 to 12 weeks
Marketing
03
Launches people talk about, and campaigns that keep going after launch week.
Launch campaigns
+
Social and content
+
Motion and film
+
Pitch decks
+
From €15k
3 to 6 weeks
Keep scrolling ↓
01 / 04
Fintech
2026
morrow.
morrow.
morrow.
A savings app that rounds up every coffee. Brand, app and launch for 400,000 people saving without thinking about it.
A savings app that rounds up every coffee. Brand, app and launch for 400,000 people saving without thinking about it.
Brand
App
Launch
+38%
+38%
retention after 90 days, against the old app
Morning, Ada
Saved this month
€1,284.50
Round-ups
- CCoffee Company€3.35 · today+€0.65
- MAlbert Heijn€18.55 · today+€0.45
- FFoodhallen€12.20 · today+€0.80
- BBike repair€7.70 · today+€0.30
Lisbon trip
68% · €1,020 of €1,500Rounded up +€0.00 from
02 / 04
Transport
2025
NORTHLINE
NORTHLINE
NORTHLINE
A regional rail operator that wanted people to enjoy the wait. Wayfinding, live boards and an app that tells you the truth about delays.
A regional rail operator that wanted people to enjoy the wait. Wayfinding, live boards and an app that tells you the truth about delays.
Identity
Wayfinding
Product
4.8★
4.8★
App Store rating, up from 2.1 the year before
Departures · Centraal08:09
08:12
AMSTERDAM
4
ON TIME
08:20
ROTTERDAM
7
BOARDING
08:31
UTRECHT
2
ON TIME
08:45
SCHIPHOL
5
+4 MIN
03 / 04
Toys
2025
oddbird
oddbird
oddbird
Wooden toys for kids who ask why. A brand with a wobble, packaging that becomes a nest, and a shop where you build your own bird.
Wooden toys for kids who ask why. A brand with a wobble, packaging that becomes a nest, and a shop where you build your own bird.
Brand
Packaging
Shop
3.2×
3.2×
online sales in the first holiday season
Build your bird
Pip, the
curious one
€24
04 / 04
Health
2024
sona
sona
sona
A sleep ring and the calmest app on your phone. Identity, product design and a launch film shot entirely after midnight.
A sleep ring and the calmest app on your phone. Identity, product design and a launch film shot entirely after midnight.
Identity
Product
Film
52 min
52 min
more sleep a week for the average Sona user
Breathe in4 · 2 · 6
Last night86
Deep 1h 52 · REM 1h 40
03b
More work
Hover a row for a peek
The rest of
the reel.
Twenty four launches you can open, from a one week naming sprint to a two year product partnership.
06 of 24 shown
All work
→
04
Process
Four moves, no black box
From pull
to launch.
You see real work every Friday and steer it while it is still soft.
01
Pull
It starts with a brief, even a pulled one. We call within a day, ask the awkward questions and send back a one page plan with a fixed price.
Day 1
02
Workshop
Two days in a room with your team. We map the audience, the competition and the one thing you have to own.
Week 1
03
Make
Weekly drops, never one big reveal. Design and build happen side by side, so what you approve is what ships.
Weeks 2 to 8
04
Launch
We ship it, film it and stick around. Every project comes with 90 days of care after launch, because day one is only day one.
Launch + 90 days
05
The people
Small on purpose
Fourteen people.
One lever.
The people you meet in the pitch are the people who do the work.
Ask me about
Why every logo needs a story
Mateo Alves
Founder, Creative director
Ask me about
Why every logo needs a story
Mateo Alves
Founder, Creative director
Ask me about
Why every logo needs a story
Mateo Alves
Founder, Creative director
Ask me about
Kerning at two in the morning
Imani Brooks
Design director
Ask me about
Kerning at two in the morning
Imani Brooks
Design director
Ask me about
Kerning at two in the morning
Imani Brooks
Design director
Ask me about
Design systems that survive version 2
Lin Zhao
Product design lead
Ask me about
Design systems that survive version 2
Lin Zhao
Product design lead
Ask me about
Design systems that survive version 2
Lin Zhao
Product design lead
Ask me about
WebGL, and where to get good coffee
Jonas Weber
Head of technology
Ask me about
WebGL, and where to get good coffee
Jonas Weber
Head of technology
Ask me about
WebGL, and where to get good coffee
Jonas Weber
Head of technology
Ask me about
Naming things, and why it takes so long
Sofie Laan
Strategy director
Ask me about
Naming things, and why it takes so long
Sofie Laan
Strategy director
Ask me about
Naming things, and why it takes so long
Sofie Laan
Strategy director
Ask me about
The perfect easing curve
Kwame Mensah
Motion director
Ask me about
The perfect easing curve
Kwame Mensah
Motion director
Ask me about
The perfect easing curve
Kwame Mensah
Motion director
06
Good company
86 reviews, 38 awards
“
We pulled the lever as a joke. Six weeks later we had a brand our customers now carry around on their tote bags.
Our departure board used to be the thing people complained about. Now they film it and post it.
They told us to cut half of our toy names. Sales went up. We have stopped arguing with them.
We pulled the lever as a joke. Six weeks later we had a brand our customers now carry around on their tote bags.
Our departure board used to be the thing people complained about. Now they film it and post it.
They told us to cut half of our toy names. Sales went up. We have stopped arguing with them.
We pulled the lever as a joke. Six weeks later we had a brand our customers now carry around on their tote bags.
Our departure board used to be the thing people complained about. Now they film it and post it.
They told us to cut half of our toy names. Sales went up. We have stopped arguing with them.
4.9
★★★★★
Average from 86 reviews on Clutch and Google
Awwwards
Site of the Day
×6
FWA
FWA of the Day
×3
Webby Awards
Honoree, Best Visual Design
×2
Red Dot
Brands and Communication
×2
D&AD
Wood Pencil, Branding
×1
Type Directors Club
Certificate of Excellence
×1
07
Journal
Notes from the machine room
Fresh from
the journal.
07
Questions
The ones we hear every week
Questions,
answered.
Still curious? Pull the lever, or write to hello@leverage.studio. A real person answers within one working day.
What does the lever actually do?
How much does a project cost?
How long does it take?
Do you work with early-stage startups?
Who will I actually work with?
What happens after launch?
08
Start a project
Booking from January 2027
Got a
brief?
hello@leverage.studio
Leverage
Got a
brief?
hello@leverage.studio
Leverage
PRO
Buy me
↗
Leverage
®
Menu
AaAa
Independent brand and product studio
(Est. 2014) Amsterdam · New York
Briefs pulled 12,408
Leverage®
Brief-o-matic
Identity
Website
App
Rebrand
Campaign
Packaging
System
Film
Naming
★
Fintech
Coffee
Climate
Museum
Sneakers
Hotel
AI tool
Bakery
Nonprofit
★
4 weeks
6 weeks
8 weeks
10 weeks
12 weeks
Spring
Q1
Summer
ASAP
★
WhatForWhen
Insert an idea
Brief No. 012409
Rough budget
First callWithin one day
Start this project →Pull the lever.
We’ll write the brief.
Leverage is a brand and product studio of fourteen people, with 212 launches since 2014. Not sure what you need? Pull the lever and we’ll send the brief back within a day.
+80
4.9 ★★★★★
86 founders on Clutch
Morrow
NORTHLINE
oddbird
s o n a
Halden
Kiln & Co
PARCEL
Brightwater
Orbit Labs
Fieldnote
01
The studio
Independent since 2014
Leverage is an independent studio of fourteen designers, engineers and writers. We make brands people keep, products people use and launches people talk about.
212
Launches since 2014
38
Awards, and one very shiny pencil
94%
Clients who come back for more
2
Studios, one in each time zone that matters to you
Brand
Product
Marketing
Motion
Naming
02
Services
Brand · Product · Marketing
Three ways in.
Bet on one, or all three.
Most clients start with one chip and end up stacking all three. Spin one to see what is inside.
Brand
01
Names, identities and the rules that keep them alive long after we leave.
Strategy and naming
+
Identity and logo
+
Brand guidelines
+
Packaging
+
From €18k
4 to 8 weeks
Product
02
Websites and apps that feel as good as they look, built to grow with you.
Websites
+
iOS and Android apps
+
Design systems
+
Prototypes and testing
+
From €30k
6 to 12 weeks
Marketing
03
Launches people talk about, and campaigns that keep going after launch week.
Launch campaigns
+
Social and content
+
Motion and film
+
Pitch decks
+
From €15k
3 to 6 weeks
Keep scrolling ↓
01 / 04
Fintech
2026
morrow.
A savings app that rounds up every coffee. Brand, app and launch for 400,000 people saving without thinking about it.
Brand
App
Launch
+38%
retention after 90 days, against the old app
Morning, Ada
Saved this month
€1,284.50
Round-ups
- CCoffee Company€3.35 · today+€0.65
- MAlbert Heijn€18.55 · today+€0.45
- FFoodhallen€12.20 · today+€0.80
- BBike repair€7.70 · today+€0.30
Lisbon trip
68% · €1,020 of €1,500Rounded up +€0.00 from
02 / 04
Transport
2025
NORTHLINE
A regional rail operator that wanted people to enjoy the wait. Wayfinding, live boards and an app that tells you the truth about delays.
Identity
Wayfinding
Product
4.8★
App Store rating, up from 2.1 the year before
Departures · Centraal08:09
08:12
AMSTERDAM
4
ON TIME
08:20
ROTTERDAM
7
BOARDING
08:31
UTRECHT
2
ON TIME
08:45
SCHIPHOL
5
+4 MIN
03 / 04
Toys
2025
oddbird
Wooden toys for kids who ask why. A brand with a wobble, packaging that becomes a nest, and a shop where you build your own bird.
Brand
Packaging
Shop
3.2×
online sales in the first holiday season
Build your bird
Pip, the
curious one
€24
04 / 04
Health
2024
sona
A sleep ring and the calmest app on your phone. Identity, product design and a launch film shot entirely after midnight.
Identity
Product
Film
52 min
more sleep a week for the average Sona user
Breathe in4 · 2 · 6
Last night86
Deep 1h 52 · REM 1h 40
03b
More work
Hover a row for a peek
The rest of
the reel.
Twenty four launches you can open, from a one week naming sprint to a two year product partnership.
04
Process
Four moves, no black box
From pull
to launch.
You see real work every Friday and steer it while it is still soft.
01
Pull
It starts with a brief, even a pulled one. We call within a day, ask the awkward questions and send back a one page plan with a fixed price.
Day 1
02
Workshop
Two days in a room with your team. We map the audience, the competition and the one thing you have to own.
Week 1
03
Make
Weekly drops, never one big reveal. Design and build happen side by side, so what you approve is what ships.
Weeks 2 to 8
04
Launch
We ship it, film it and stick around. Every project comes with 90 days of care after launch, because day one is only day one.
Launch + 90 days
05
The people
Small on purpose
Fourteen people.
One lever.
The people you meet in the pitch are the people who do the work.
Mateo Alves
Founder, Creative director
Imani Brooks
Design director
Lin Zhao
Product design lead
Jonas Weber
Head of technology
Sofie Laan
Strategy director
Kwame Mensah
Motion director
06
Good company
86 reviews, 38 awards
“
We pulled the lever as a joke. Six weeks later we had a brand our customers now carry around on their tote bags.
Our departure board used to be the thing people complained about. Now they film it and post it.
They told us to cut half of our toy names. Sales went up. We have stopped arguing with them.
4.9
★★★★★
Average from 86 reviews on Clutch and Google
Awwwards
Site of the Day
×6
FWA
FWA of the Day
×3
Webby Awards
Honoree, Best Visual Design
×2
Red Dot
Brands and Communication
×2
D&AD
Wood Pencil, Branding
×1
Type Directors Club
Certificate of Excellence
×1
07
Journal
Notes from the machine room
Fresh from
the journal.
07
Questions
The ones we hear every week
Questions,
answered.
Still curious? Pull the lever, or write to hello@leverage.studio. A real person answers within one working day.
What does the lever actually do?
How much does a project cost?
How long does it take?
Do you work with early-stage startups?
Who will I actually work with?
What happens after launch?
08
Start a project
From Jan 2027
Got a
brief?
hello@leverage.studio
Leverage
PRO
Buy Me
↗