Journal
One article a month
Craft · Process · Field notes · Studio
Notes from the
machine room.
What we learn on projects, written down before we forget it. No hot takes, just the stuff we wish someone had told us.
All
Craft
Process
Field Notes
Studio
Featured ·
Craft
9 min read
A logo is a promise you make to a poster wall
Why every identity we make has to survive being torn, wet and half covered, and the three tests we run before a client sees a single option.
Imani Brooks
Design director
Latest
Six articles
Updated monthly
Newsletter
The monthly pull
2,400 readers
One email
a month.
The new article, one project we loved that was not ours, and a link we could not stop sharing. Unsubscribe in one click.
Got a
brief?
hello@leverage.studio
Got a
brief?
hello@leverage.studio
PRO
Buy me
↗
Leverage
®
Menu
Journal
One article a month
Notes from the
machine room.
What we learn on projects, written down before we forget it. No hot takes, just the stuff we wish someone had told us.
All
Craft
Process
Field Notes
Studio
Featured ·
Craft
9 min read
A logo is a promise you make to a poster wall
Why every identity we make has to survive being torn, wet and half covered, and the three tests we run before a client sees a single option.
Imani Brooks
Design director
Latest
Six articles
Updated monthly
Newsletter
The monthly pull
2,400 readers
One email
a month.
The new article, one project we loved that was not ours, and a link we could not stop sharing. Unsubscribe in one click.
Got a
brief?
hello@leverage.studio
PRO
Buy me
↗