Brief No. 00354410 Feb 2025
A full rebrand for a boutique hotel, live in 10 weeks.
Rough budget€35k to €60k
First callWithin one day
Pulled by Ingrid, Halden★
Halden
Halden
Four hotels in four cities that had never sounded like one company. We gave Halden a single quiet voice, signage you notice only when you need it, and a booking site that feels like walking into the lobby.
Client
Halden Hotels, Oslo
Scope
Brand, Website
Timeline
10 weeks, spring 2025
The corridor on the second floor, Bergen
01
The brief
It started with a pull
The challenge
Halden had four beautiful hotels, four different logos, two websites and a booking engine from 2011. Guests who loved Bergen had no idea the same people ran Copenhagen. Ingrid wanted one brand without making four very different buildings look the same.
What we made
One wordmark in a soft italic serif, a sand colour taken from the oak floors, and a sign family that gets quieter the deeper you go into the building. The booking site opens on the lobby of the hotel you are looking at, and books in three steps.
2.4×
Direct bookings in the first year
3
Steps to book, down from 9
4
Hotels, one brand
38%
Of guests now stay at a second Halden
4
Hotels, one brand
38%
Of guests now stay at a second Halden
02
The work
Brand, Website
Halden
Halden
Halden
Halden
Come in. Slow down.
Come in. Slow down.
Come in. Slow down.
A room on the fourth floor, Bergen
Sand
#C8A27A
Oak
#2A1D12
Linen
#F4EDE3
Aa
Aa
Instrument Serif, Italic
Soft, slow and a little old fashioned, like a good hotel
03
Ten weeks
One night in every hotel
Weeks 1 and 2
Four check-ins
We stayed one night in each hotel, as guests, and wrote down everything we touched.
Weeks 3 and 4
One voice
A single name, a single italic and a sand colour taken straight from the oak floors.
Weeks 5 to 8
Signs and site
A sign family that gets quieter the deeper you go, and a booking site that opens on the lobby.
Weeks 9 and 10
Opening
All four hotels changed over in one week, and the old signs were auctioned for charity.
“
“
“
Guests now book Copenhagen because they loved Bergen. That never happened before.
IS
Ingrid Solberg
Managing director, Halden Hotels
04
Credits
Five people, ten weeks
Creative direction
Mateo Alves
Design
Imani Brooks
Strategy
Sofie Laan
Engineering
Jonas Weber
Photography
Unsplash contributors
Next case study
06
/
Ceramics
·
2025
Kiln & Co
Kiln & Co
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Halden
Halden
Four hotels in four cities that had never sounded like one company. We gave Halden a single quiet voice, signage you notice only when you need it, and a booking site that feels like walking into the lobby.
Client
Halden Hotels, Oslo
Scope
Brand, Website
Timeline
10 weeks, spring 2025
The corridor on the second floor, Bergen
01
The brief
It started with a pull
Brief No. 00354410 Feb 2025
A full rebrand for a boutique hotel, live in 10 weeks.
Rough budget€35k to €60k
First callWithin one day
Pulled by Ingrid, Halden★
The challenge
Halden had four beautiful hotels, four different logos, two websites and a booking engine from 2011. Guests who loved Bergen had no idea the same people ran Copenhagen. Ingrid wanted one brand without making four very different buildings look the same.
What we made
One wordmark in a soft italic serif, a sand colour taken from the oak floors, and a sign family that gets quieter the deeper you go into the building. The booking site opens on the lobby of the hotel you are looking at, and books in three steps.
2.4×
Direct bookings in the first year
3
Steps to book, down from 9
4
Hotels, one brand
38%
Of guests now stay at a second Halden
02
The work
Brand, Website
Halden
Halden
Come in. Slow down.
A room on the fourth floor, Bergen
Sand
#C8A27A
Oak
#2A1D12
Linen
#F4EDE3
Aa
Aa
Instrument Serif, Italic
Soft, slow and a little old fashioned, like a good hotel
03
Ten weeks
One night in every hotel
Weeks 1 and 2
Four check-ins
We stayed one night in each hotel, as guests, and wrote down everything we touched.
Weeks 3 and 4
One voice
A single name, a single italic and a sand colour taken straight from the oak floors.
Weeks 5 to 8
Signs and site
A sign family that gets quieter the deeper you go, and a booking site that opens on the lobby.
Weeks 9 and 10
Opening
All four hotels changed over in one week, and the old signs were auctioned for charity.
“
Guests now book Copenhagen because they loved Bergen. That never happened before.
IS
Ingrid Solberg
Managing director, Halden Hotels
04
Credits
Five people, ten weeks
Creative direction
Mateo Alves
Design
Imani Brooks
Strategy
Sofie Laan
Engineering
Jonas Weber
Photography
Unsplash contributors
Next case study
06
/
Ceramics
·
2025
Kiln & Co
Kiln & Co
→
Got a
brief?
hello@leverage.studio
Leverage
PRO
Buy me
↗