Brief No. 00411812 Mar 2026
A mobile app for a fintech startup, live in 6 weeks.
Rough budget€70k to €130k
First callWithin one day
Pulled by Ada, Morrow★
morrow.
morrow.
A savings app that rounds up every coffee. We named the feeling, built the brand and the app, and launched it to 400,000 people who now save without thinking about it.
Client
Morrow B.V., Amsterdam
Scope
Brand, App, Launch
Timeline
6 weeks, spring 2026
The round-up, in the wild
01
The brief
It started with a pull
The challenge
Ada pulled the lever as a joke on a Tuesday night. Her old app had the right maths and the wrong mood: people opened it, felt guilty and closed it. Retention after 90 days was 19%. She wanted saving to feel like a small win every morning, not a lecture.
What we made
A name that sounds like tomorrow, a forest green you can spot on a lock screen, and an app built around one moment: the round-up toast. Every coffee becomes a coin, every coin moves a goal ring. We shipped design and code side by side, one drop every Friday.
+38%
Retention after 90 days
400k
Savers in the first year
4.8★
App Store rating
€21m
Rounded up and saved
4.8★
App Store rating
€21m
Rounded up and saved
02
The work
Brand, App, Launch
morrow.
morrow.
morrow.
morrow.
Round up. Pile up.
Round up. Pile up.
Round up. Pile up.
Launch merch, 12,000 totes
Forest
#0D3B2C
Mint
#7DF0A8
Paper
#F3FFF6
Aa
Aa
Geist, 300 to 700
One family, sharp numbers, tabular figures for every euro
The morning round-up
Carried around on their tote bags
03
Six weeks
One drop every Friday
Week 1
Pull and workshop
Two days with the founders, forty interviews with savers, one sentence we all agreed on.
Weeks 2 and 3
Name and brand
Three names on the wall, one survived. The forest green came from a lock screen test.
Weeks 3 to 5
App and toast
Design and code side by side. The round-up toast went through 31 versions.
Week 6
Launch
12,000 totes, a film shot in a bakery at 6am and 40,000 sign-ups in the first week.
“
“
“
We pulled the lever as a joke. Six weeks later we had a brand our customers now carry around on their tote bags.
AO
Ada Okafor
Founder and CEO, Morrow
04
Credits
Six people, six weeks
Creative direction
Mateo Alves
Design
Imani Brooks, Lin Zhao
Strategy
Sofie Laan
Engineering
Jonas Weber
Motion and film
Kwame Mensah
Photography
Unsplash contributors
Next case study
02
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Transport
·
2025
NORTHLINE
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morrow.
morrow.
A savings app that rounds up every coffee. We named the feeling, built the brand and the app, and launched it to 400,000 people who now save without thinking about it.
Client
Morrow B.V., Amsterdam
Scope
Brand, App, Launch
Timeline
6 weeks, spring 2026
The round-up, in the wild
01
The brief
It started with a pull
Brief No. 00411812 Mar 2026
A mobile app for a fintech startup, live in 6 weeks.
Rough budget€70k to €130k
First callWithin one day
Pulled by Ada, Morrow★
The challenge
Ada pulled the lever as a joke on a Tuesday night. Her old app had the right maths and the wrong mood: people opened it, felt guilty and closed it. Retention after 90 days was 19%. She wanted saving to feel like a small win every morning, not a lecture.
What we made
A name that sounds like tomorrow, a forest green you can spot on a lock screen, and an app built around one moment: the round-up toast. Every coffee becomes a coin, every coin moves a goal ring. We shipped design and code side by side, one drop every Friday.
+38%
Retention after 90 days
400k
Savers in the first year
4.8★
App Store rating
€21m
Rounded up and saved
02
The work
Brand, App, Launch
morrow.
morrow.
Round up. Pile up.
Launch merch, 12,000 totes
Forest
#0D3B2C
Mint
#7DF0A8
Paper
#F3FFF6
Aa
Aa
Geist, 300 to 700
One family, sharp numbers, tabular figures for every euro
The morning round-up
Carried around on their tote bags
03
Six weeks
One drop every Friday
Week 1
Pull and workshop
Two days with the founders, forty interviews with savers, one sentence we all agreed on.
Weeks 2 and 3
Name and brand
Three names on the wall, one survived. The forest green came from a lock screen test.
Weeks 3 to 5
App and toast
Design and code side by side. The round-up toast went through 31 versions.
Week 6
Launch
12,000 totes, a film shot in a bakery at 6am and 40,000 sign-ups in the first week.
“
We pulled the lever as a joke. Six weeks later we had a brand our customers now carry around on their tote bags.
AO
Ada Okafor
Founder and CEO, Morrow
04
Credits
Six people, six weeks
Creative direction
Mateo Alves
Design
Imani Brooks, Lin Zhao
Strategy
Sofie Laan
Engineering
Jonas Weber
Motion and film
Kwame Mensah
Photography
Unsplash contributors
Next case study
02
/
Transport
·
2025
NORTHLINE
NORTHLINE
→
Got a
brief?
hello@leverage.studio
Leverage
PRO
Buy me
↗