Brief No. 0043771 Sep 2025
Packaging for a ceramics studio, live in 6 weeks.
Rough budget€15k to €30k
First callWithin one day
Pulled by Lotte, Kiln & Co★
Kiln & Co
Kiln & Co
A ceramics studio that fires everything twice and ships everything once. We designed packaging that survives the post, and a shop that tells you which kiln your bowl came out of.
Client
Kiln & Co, Antwerp
Scope
Packaging, Shop
Timeline
6 weeks, autumn 2025
Glazes waiting for the second firing
01
The brief
It started with a pull
The challenge
One in nine bowls arrived broken. The rest arrived in bubble wrap that felt nothing like the studio, which smells of clay and woodsmoke and has a dog called Biscuit. Lotte wanted the unboxing to feel like a visit.
What we made
A moulded paper cradle that holds every bowl by its foot, a box printed in one warm orange, and a card in each one with the kiln, the firing date and the name of whoever glazed it. The shop shows the same, so you can pick your firing.
1 in 140
Bowls broken in the post, from 1 in 9
2.1×
Repeat orders in six months
100%
Paper packaging, no plastic
11 days
Wait list for each new firing
100%
Paper packaging, no plastic
11 days
Wait list for each new firing
02
The work
Packaging, Shop
Kiln & Co
Kiln & Co
Kiln & Co
Kiln & Co
Fired twice. Shipped once.
Fired twice. Shipped once.
Fired twice. Shipped once.
Lotte at the wheel, Antwerp
Kiln
#FF8A5B
Clay
#2A120A
Slip
#F6EBDD
Aa
Aa
Geist, 600
Plain and sturdy, so the bowls do the talking
03
Six weeks
Every box dropped from a table
Week 1
A week in the studio
Five days at the wheel, the kiln and the packing table, mostly getting in the way.
Weeks 2 and 3
The cradle
Fourteen paper cradles, each one dropped from a table with a bowl inside. Number nine won.
Weeks 4 and 5
Box and shop
One orange, one card per bowl and a shop that lets you pick your firing.
Week 6
First firing
Two hundred boxes out in a weekend, and a wait list by Monday.
“
“
“
People send us photos of the box now. Before, they only sent us photos of the pieces.
LJ
Lotte Janssens
Founder, Kiln & Co
04
Credits
Three people, six weeks
Creative direction
Mateo Alves
Packaging
Imani Brooks
Shop
Jonas Weber
Next case study
07
/
Logistics
·
2024
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PARCEL
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brief?
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hello@leverage.studio
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Kiln & Co
Kiln & Co
A ceramics studio that fires everything twice and ships everything once. We designed packaging that survives the post, and a shop that tells you which kiln your bowl came out of.
Client
Kiln & Co, Antwerp
Scope
Packaging, Shop
Timeline
6 weeks, autumn 2025
Glazes waiting for the second firing
01
The brief
It started with a pull
Brief No. 0043771 Sep 2025
Packaging for a ceramics studio, live in 6 weeks.
Rough budget€15k to €30k
First callWithin one day
Pulled by Lotte, Kiln & Co★
The challenge
One in nine bowls arrived broken. The rest arrived in bubble wrap that felt nothing like the studio, which smells of clay and woodsmoke and has a dog called Biscuit. Lotte wanted the unboxing to feel like a visit.
What we made
A moulded paper cradle that holds every bowl by its foot, a box printed in one warm orange, and a card in each one with the kiln, the firing date and the name of whoever glazed it. The shop shows the same, so you can pick your firing.
1 in 140
Bowls broken in the post, from 1 in 9
2.1×
Repeat orders in six months
100%
Paper packaging, no plastic
11 days
Wait list for each new firing
02
The work
Packaging, Shop
Kiln & Co
Kiln & Co
Fired twice. Shipped once.
Lotte at the wheel, Antwerp
Kiln
#FF8A5B
Clay
#2A120A
Slip
#F6EBDD
Aa
Aa
Geist, 600
Plain and sturdy, so the bowls do the talking
03
Six weeks
Every box dropped from a table
Week 1
A week in the studio
Five days at the wheel, the kiln and the packing table, mostly getting in the way.
Weeks 2 and 3
The cradle
Fourteen paper cradles, each one dropped from a table with a bowl inside. Number nine won.
Weeks 4 and 5
Box and shop
One orange, one card per bowl and a shop that lets you pick your firing.
Week 6
First firing
Two hundred boxes out in a weekend, and a wait list by Monday.
“
People send us photos of the box now. Before, they only sent us photos of the pieces.
LJ
Lotte Janssens
Founder, Kiln & Co
04
Credits
Three people, six weeks
Creative direction
Mateo Alves
Packaging
Imani Brooks
Shop
Jonas Weber
Next case study
07
/
Logistics
·
2024
PARCEL
PARCEL
→
Got a
brief?
hello@leverage.studio
Leverage
PRO
Buy me
↗