Brief No. 00284120 Nov 2023
A design system for a delivery company, live in Q1.
Rough budget€30k to €55k
First callWithin one day
Pulled by Ravi, Parcel★
PARCEL
PARCEL
A delivery company with 40 product teams and 40 shades of blue. We built one design system they all share, and a courier dashboard designed in the van, not in the office.
Client
Parcel Group, Rotterdam
Scope
Product, Design system
Timeline
12 weeks, Q1 2024
Monday morning at the Rotterdam depot
01
The brief
It started with a pull
The challenge
Forty teams, three button libraries and a courier app that took nine taps to mark a parcel delivered, usually in the rain. Every new feature looked slightly different from the last one, and couriers had stopped reading the screen.
What we made
One design system with 120 components, written down so a new designer can ship on day two. Then we used it to rebuild the courier dashboard from the passenger seat of a van: big targets, one hand, and delivered in two taps.
2 taps
To mark a parcel delivered, from 9
40
Teams on one system
120
Components, all documented
22%
Less time per stop
120
Components, all documented
22%
Less time per stop
02
The work
Product, Design system
PARCEL
PARCEL
PARCEL
PARCEL
Two taps. Next stop.
Two taps. Next stop.
Two taps. Next stop.
A working session, week 4
Route
#7C93FF
Depot
#0B1440
Label
#F2F4FF
Aa
Aa
Bricolage Grotesque, 800, tracked wide
Loud on the van, calm in the app
03
Twelve weeks
Built in the van
Weeks 1 and 2
Ride along
Three days in delivery vans, counting taps. The record was eleven for one parcel.
Weeks 3 to 6
The system
120 components, one source of truth, and documentation a new designer can read in a morning.
Weeks 7 to 10
The dashboard
The courier app rebuilt on the system, tested from the passenger seat in the rain.
Weeks 11 and 12
Hand over
Forty teams trained, office hours every Thursday, and the old libraries switched off.
“
“
“
Our couriers stopped calling the app the enemy. That might be the best review we have ever had.
RM
Ravi Menon
VP Product, Parcel
04
Credits
Four people, twelve weeks
Product design
Lin Zhao
Design system
Imani Brooks
Engineering
Jonas Weber
Strategy
Sofie Laan
Next case study
08
/
Climate
·
2024
Brightwater
Brightwater
→
→
→
Got a
brief?
hello@leverage.studio
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PARCEL
PARCEL
A delivery company with 40 product teams and 40 shades of blue. We built one design system they all share, and a courier dashboard designed in the van, not in the office.
Client
Parcel Group, Rotterdam
Scope
Product, Design system
Timeline
12 weeks, Q1 2024
Monday morning at the Rotterdam depot
01
The brief
It started with a pull
Brief No. 00284120 Nov 2023
A design system for a delivery company, live in Q1.
Rough budget€30k to €55k
First callWithin one day
Pulled by Ravi, Parcel★
The challenge
Forty teams, three button libraries and a courier app that took nine taps to mark a parcel delivered, usually in the rain. Every new feature looked slightly different from the last one, and couriers had stopped reading the screen.
What we made
One design system with 120 components, written down so a new designer can ship on day two. Then we used it to rebuild the courier dashboard from the passenger seat of a van: big targets, one hand, and delivered in two taps.
2 taps
To mark a parcel delivered, from 9
40
Teams on one system
120
Components, all documented
22%
Less time per stop
02
The work
Product, Design system
PARCEL
PARCEL
Two taps. Next stop.
A working session, week 4
Route
#7C93FF
Depot
#0B1440
Label
#F2F4FF
Aa
Aa
Bricolage Grotesque, 800, tracked wide
Loud on the van, calm in the app
03
Twelve weeks
Built in the van
Weeks 1 and 2
Ride along
Three days in delivery vans, counting taps. The record was eleven for one parcel.
Weeks 3 to 6
The system
120 components, one source of truth, and documentation a new designer can read in a morning.
Weeks 7 to 10
The dashboard
The courier app rebuilt on the system, tested from the passenger seat in the rain.
Weeks 11 and 12
Hand over
Forty teams trained, office hours every Thursday, and the old libraries switched off.
“
Our couriers stopped calling the app the enemy. That might be the best review we have ever had.
RM
Ravi Menon
VP Product, Parcel
04
Credits
Four people, twelve weeks
Product design
Lin Zhao
Design system
Imani Brooks
Engineering
Jonas Weber
Strategy
Sofie Laan
Next case study
08
/
Climate
·
2024
Brightwater
Brightwater
→
Got a
brief?
hello@leverage.studio
Leverage
PRO
Buy me
↗